Local manufacturers realise that innovation is essential to compete in the modern globalised economy. We present examples of companies who have successfully utilised digital transformation and digital threads to personalise customer experiences and deliver high-quality products, all while maintaining cost, regulation and compliance demands. To be successful in this approach, integration between strategic manufacturing support systems and overall business strategies is critical. This integration empowers Research and Development (R&D) and Manufacturing teams with real-time information and automation, enabling multidisciplinary teams to work more efficiently across departments and empowering frontline workers on the shopfloor with direct access to digital assets, helping optimise the flow of information through to manufacturing/operations.